Alt Media
Music

Legacy Band Rebrand Website

Case Study: Kelakos – Reviving a Legacy with Custom Design

Kelakos was a band on the rise in the 1970s, known for their blend of classic rock and soulful energy. After disbanding decades ago, they reunited to release new material—and needed a digital home that would honor their legacy while introducing their music to a new generation.

The challenge? They had no recent photos, no tour schedule, and no existing website. All I had to work with was the album cover for their latest release. From there, I built the entire site—a custom WordPress design that balanced vintage roots with a polished modern presence. 

My Role

  • Full creative direction

  • Custom WordPress development

  • Site architecture and layout design

  • Copywriting across all pages

  • Visual curation and styling based on album artwork

  • SEO optimization and metadata setup

  • Ongoing site updates and content management for new releases and press

Creative Direction & Challenges

This project required a strong sense of visual storytelling. With no professional photoshoots to draw from, I had to build an entire brand identity using the mood, palette, and energy of the album cover.

The result was a site that feels cohesive and expressive—paying homage to the band’s history while positioning them as serious musicians with something new to say.

I leaned into a a visually expansive cosmic tone with subtle textures, clean typography, and a balanced layout. Each design decision was made to reflect their legacy while maintaining a timeless, professional feel.

Site Features & Structure

  • Home Page: Album-focused hero section with call-to-action

  • The Band: A detailed bio that shares the group’s history and reunion story

  • Band Member Profiles: Drop-down menu with individual pages featuring bios for each member

  • Lyrics Page: Full lyrics from their catalog available for fans

  • Music Videos & Playlists: Dedicated pages showcasing their visual media and curated playlists

  • News Section: Updates and announcements from the band

  • Online Press Kit (OPK): Integrated to the distributor page

  • Shop: Linked merch and album sales

  • Mobile-Friendly Design: Built for easy navigation and engagement on all devices

Despite minimal media assets, the site feels visually rich and easy to explore.

Results & Reflection

The Kelakos website is proof that strong creative direction can elevate even the simplest assets into a compelling online experience. The band now has a professional presence that honors their past and supports their current release.

My work with Kelakos is ongoing—as they release new music, videos, or press features, I continue to update and evolve the site to reflect their growth. It remains an active collaboration.

This project was a joy to create. It was all about honoring the music—and making it easy for others to discover and enjoy it too. 

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Need a Site That Tells Your Story?

Whether you’re starting from scratch or reviving a legacy, I help musicians build a brand and digital home that actually resonates.

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