Alt Media
Music
How to Build an Electronic Press Kit (EPK) That Gets You Booked
Your EPK is your digital handshake.
It’s the first impression a venue, label, festival, or journalist gets before they ever hear your music live. And in a crowded music scene, it’s what makes someone stop, pay attention, and say, “This artist is ready.”
Here’s how to build an electronic press kit that actually works—something that looks good, sounds good, and gets you booked.
Start with a Strong Bio
No one wants to read a long-winded story—but they do want to feel something. Your bio should tell your story in a clear, compelling way.
Where did you come from?
What drives your sound?
What sets you apart?
Keep it tight, real, and focused. If it’s messy or rambling, get someone to clean it up. This is where you show people you’re serious.
Invest in Great Photos
Photos aren’t optional. They’re the foundation of your entire brand. One good shoot with a professional photographer can give you assets for your EPK, your website, your album art, your press—everything.
Make sure your visuals match your vibe. Are you a blues artist? A metal band? An electronic duo? Your style, lighting, wardrobe, and mood should all reflect your genre and personality.
Include High-Quality Music and Video
Embed a music player (SoundCloud, Spotify, Bandcamp—whatever fits). Pick your strongest, best-produced tracks. You don’t need ten songs—just a few that represent you at your best.
Add video too. A live performance, music video, or behind-the-scenes reel gives people a real sense of your presence and stage energy.
List Achievements or Add Testimonials
If you’ve won awards, played major venues, or been featured in press—highlight it. Use logos, short blurbs, or links. If you don’t have those yet, no worries. Pull in quotes from a promoter, a venue owner, or even enthusiastic fans who’ve seen you live.
Real words from real people build trust.
Make It Easy to Contact You
At the end of your EPK, make sure there’s clear info for booking or press inquiries. That might be you, your manager, your booking agent—whoever handles your gigs. Include your socials and website too, all in one place.
Keep It Updated
Treat your EPK like a living resume. If your band lineup changes, your tour schedule fills out, or your look evolves—update it. Don’t let it go stale.
Tie It All Together with Branding
Colors, fonts, photo style, tone—your EPK should visually match your website and social media. This consistency makes you look professional, and more importantly, memorable.
If you don’t have a brand yet, that’s something worth building. A strong EPK with weak branding won’t land. But strong branding with a solid EPK? That opens doors.
Final Thoughts
An EPK isn’t about being flashy—it’s about being clear, cohesive, and confident. When done right, it says: I’m serious. I’m ready. Let’s talk.
If you want a custom, branded EPK that fits your music like a glove, I’d love to help you build it.