Alt Media
Music

Country Artist Website & Branding

Joe Van Dresar: Crafting a Country Brand with Heart and Clarity

Overview

Joe Van Dresar came to me as a rising solo country artist looking to step into the spotlight. He had the music and the team, but he needed a brand—and a digital presence—to match the talent. What followed was a full branding and website buildout that gave Joe a visual identity, a professional press kit, and a foundation to support his growing career.

My Role

  • Logo design and color palette development

  • Full custom WordPress website

  • Creative direction and site architecture

  • Copywriting across all pages

  • Online Press Kit (OPK) development

  • Coordination with Joe’s manager and photographer for branded imagery

  • SEO setup and metadata

 

 

Creative Direction & Approach

Joe didn’t just need a website—he needed a brand. Starting from scratch, I designed a bold yet heartfelt identity that reflected the grit and polish of his music. I chose warm earth tones and classic type to evoke timeless Americana, paired with clean layouts that spotlighted his sound and story.

Working with his manager and photographer, we curated a branded photoshoot—selecting locations and styling to match the palette and mood of the site. Once I had the photos, I designed the entire layout to enhance their narrative impact.

Site Features & Structure

  • Homepage: Full-width hero imagery, brief artist intro, and call-to-action

  • About Page: Written biography paired with editorial-style portraits

  • Music Section: Streaming links and highlight areas for singles and albums

  • Videos Page: Embedded media for growing video content

  • Tour Dates: Ready-to-update structure for live shows

  • OPK Page: Online Press Kit featuring downloadable images, videos, links, and performance info

  • Contact Page: Manager details and inquiry form

Results & Reflection

Joe now has a cohesive digital presence that doesn’t just showcase his music—it gives bookers, press, and fans something to believe in. The OPK helps him pitch professionally, and the website provides a clear, confident expression of who he is as an artist. I continue to work with Joe and as he releases more music, I will be updating his site with video, lyric, streaming and visual content.

This was one of my favorite builds—clean, strategic, and rooted in authenticity.

Visit the Site

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Need a Country Artist Site That Stands Out?

Whether you’re launching your first solo project or rebranding your entire image, I’ll help you create a presence that sounds—and looks—like you.

Contact Me