Alt Media
Music

Case Study: Annie B – A Rebrand in Motion for a Rising Songwriter

Overview

Annie B began her career fronting a rock band, but over time, her artistry matured into something deeper, more personal, and more prolific. She needed a complete rebrand—a new digital presence that reflected her evolution as a singer-songwriter, while preparing her for a steady stream of upcoming releases.

With only photos and an album cover as source material, I rebuilt her brand from the ground up, developing both a main website and a separate Online Press Kit (OPK) to support media outreach, content scheduling, and future growth.

My Role

Full rebrand and creative direction
Custom WordPress website design & development
Separate custom OPK build at anniebopk.com
Copywriting across both platforms
Visual styling, layout, and color palette development
Content planning and release strategy integration
SEO optimization and structural planning for scalability

Creative Direction & Challenges

Annie’s previous website was a holdover from her rock band days—visually outdated and no longer aligned with her voice as an introspective, genre-bending solo artist.

Using only a photo set and her album cover, I created an entirely new visual identity: warm, expressive, and grounded in storytelling. Every design element and written section was meant to serve the artist she is now, not who she used to be.

Because her release strategy involves staggered song and video rollouts, the site and OPK were built with timing and evolution in mind. Each piece of content is added when it becomes public, allowing fans and press to experience her work gradually and intentionally.

Site Features & Structure

Main Website: anniebmusic.com

Homepage introduction to Annie B and her music
Biography and storytelling section
Music section designed to grow with each release
Video and blog features planned for future updates
Contact & social integration

Online Press Kit: anniebopk.com

Full discography with preloaded but hidden tracks for press use
Downloadable images, press quotes, and promotional materials
Upcoming tour/release schedule framework
Streaming & social links for easy media access

Results & Reflection

This is a living project: as Annie releases songs, videos, and updates, I continue to manage and grow both platforms. The rebrand has positioned her not just as a musician, but as an artist with a clear voice and a defined direction.

By building a dual-platform system with space to evolve, Annie now has a full professional toolkit to support her next chapter—on her terms.